In a mobile society cynical about corporate life and an expanding entrepreneurial segment of the economy, companies with a clear purpose offer meaningful work to people with their own sense of purpose who aren't afraid to have a perspective and socialise it.
Read MoreOur happiness at work is greatest when what we think, say and do are in harmony. This gives meaning and purpose, embodies our strengths and virtues and surpasses the pleasure and gratification of simply getting things done.
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